Monday, June 10, 2013

Using Google Trends to Evaluate Freeware

Freeware that is available for download from the Internet presents a potential risk to users because it may be accompanied by malware. When a user installs freeware, he or she must typically agree to accept an “end-user license agreement” (EULA), which gives the software vendor the right to install third-party malware along with the freeware.

For a student like myself with limited financial resources, I sometimes do not have much of a choice regarding the potential purchasing of expensive software. Recently, I had a need for screen-capturing software and was overwhelmed by the vast array of free options for such software via the Internet. How could I most accurately determine which option offered the best tool to meet my needs while providing me with the peace of mind of being spam and virus-free? I could not place my trust in any third-party review websites, since not only could the information these sites provide be outdated, but they could also merely be interested in promoting their own freeware packed with troubled spyware.

Below is a list of the top five available freeware options with screen-capturing capability from the websites top5freeware.com and about.com:

1) Screen Hunter (trending down)
2) Gadwin Printscreen (flat)
3) Techsmith Jing
4) MW Snap

5) Greenshot

I used Google Trends to analyze the freeware listed above. I entered the names of the programs as search terms limited to the United States and from 2004 until the present: “Screen Hunter,” “Gadwin Printscreen,” “Techsmith Jing,” “MW Snap,” and “Greenshot”.

Evaluating Screen Capture Software
As seen in the graph above, the rankings from top5freeware.com are reliable, with Screen Hunter and Gadwin garnering the top volume of searches. Interest in Greenshot was nonexistent before 2009 but has since picked up in a steep uptrend. Currently, it remains the top freeware upon which people are conducting their searches.


Ultimately, I chose to download Greenshot to my computer, and I am very happy with this choice.

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